The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equally effective in lakes and streams, the Big O truly is one of fishing's most legendary lures.

*This Big O is a custom designed color that is exclusive to our tackle shop. It is a reproduction of the original Gold/Black color that was discontinued in the early 1990's by Cotton Cordell. We were told during our last custom production order that the mold was broken and these will be the last gold/black Big O's that we will be able to have produced by Cotton Cordell.