The Berkley Gulp! SaltwaterJerk Shad is an effective and durable softbait. Its lifelike presentation and realistic movement make it a great choice for any angler.The extreme scent dispersion of Gulp! expands the strike zone much more than ordinary baits, this shad will draw hungry fish to your line.The baits are soaked in the powerful attractant to catch more fish.Put the bait back in it's original resealable packaging to ReCharge its effectiveness.